“The Calm Before the Crisis” MPACT Speaker Series


If you own a business, you’ve worked hard to grow and expand your brand, so don’t allow a surprise crisis to damage your company’s reputation. Every quarter, The Center for Executive Development (CED) and Mays Business School presents the MPACT Speaker Series for local professionals and entrepreneurs in the Brazos Valley. The next one, on Thursday, November 29 at the Grand Stafford Theater, deals with learning skills that help you better weather the crises that will inevitably come.

“The Calm Before the Crisis” is a free, interactive workshop, open to all, that will include defining a crisis, exploring the crisis mindset, and steps in responding to a crisis. The workshop will feature two dynamic speakers from Jackson Spalding, a national full-service marketing agency: Becky Powell-Schwartz, Senior Strategic Counsel for Jackson Spalding and Founder of the Powell Group, and Joanna Singleton, Co-Owner and Partner of Jackson Spalding.

Alyssa Morgan, Marketing Coordinator at CED, says, “Both ladies have extensive experience in the realm of public relations and have worked in high-stakes circumstances.”

The MPACT Speaker Series is presented quarterly, and is the perfect place to tackle crisis training because their goal is to provide stimulating and inspiring speakers while accelerating networking within the community. Wondering why you should be interested in going? You can expect to walk away with practical steps to identify a crisis and communicate that clearly to all audiences,” Morgan explains.

Be ready to put into practice your newly found knowledge and skills at the event as it will not be traditional lecture style. Top off the evening with a bit of networking, and you’ll have some actionable steps ready to be put into practice. Although you can’t plan for a crisis, you can definitely prepare. Join the MPACT Speaker Series on November 29 from 6:30 until 9 p.m.

RSVP on the Grand Stafford Theater website, and for more information on Jackson Spalding, visit the Jackson Spalding website.

Crisis Communications


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