Texas A&M Representation at SXSW


Since 1987, the city of Austin produces the collaborative and diverse South by Southwest, a mixture of conferences, festivals, and exhibitions that highlight the film and music industries. The event strives to facilitate face-to-face connections with a multifacet of people and provide an abundance of networking opportunities. During March 10-19, SXSW 2017 is in full effect, and, for the first time, Texas A&M University will be there.

Representing the maroon and white, Aggies from the College of Architecture will attend to display the inventive research conducted at the university’s tier one research institution. Throughout “Interactive Week” (March 10-15), attendees will have the chance to interact with to Professor Tim McLaughlin at the “Collision of Art and Technology” and experience visualization sceneries with Texas A&M’s famous “Viz Lab.”

Additionally, the university will place the signature brand on the Aggie-owned, 4-star Hotel Van Zandt and call it “Texas A&M House.”

From the 360° virtual tour of the Panama Canal, to a look inside ESPN studios, to diving into the exquisite coral reefs, Texas A&M cannot wait to share the latest and greatest visual advances made at the university. Though they look to the future, Texas A&M upholds the importance of a tradition: the virtual tour can transport you to College Station and test out “Midnight Yell Practice.”

At the intersection of art and technology, Texas A&M will represent and display the impact Aggie innovation can make every day all over the world.


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